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Abstract

For more than a generation, Americans have been warned that a diet high in fat increases the probability of chronic health problems, such as coronary heart disease (CHD) and cancer. Whether based on awareness of this relationship or on economic and social factors, consumers are changing their eating habits. We are eating less red meats and eggs, and more poultry, fish and seafood, and fresh fruits and vegetables (see USDA per capita consumption data, July- September 1990 National Food Review). While the change in diet has lowered fat intake, many women are merely substituting one source of fat for another.

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