Policy Center Methodology: Its Implications For Marketing Research and Extension

In the 1980's, the center phenomena swept university campuses. Centers for addressing policy issues became particularly prominent. We are aware of policy centers related to agricultural and food issues at the following universities: Purdue, Minnesota, Georgetown, Oklahoma State, Cornell, Kansas State, Iowa State, Missouri, Texas A&M, Arkansas and California. This list is not meant to be exhaustive, but rather is illustrative of a concept that has proliferated. The purposes of this paper are: • To provide a perspective on the reasons for the proliferation of the policy center concept. • To explore the usefulness of what centers may be able to do for marketing research and extension.


Issue Date:
1993-1993-1993
Publication Type:
Conference Paper/ Presentation
Language:
English
Total Pages:
7




 Record created 2017-12-14, last modified 2018-01-23

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