The work analyses current situation in export performance of the Slovak national specialities - sheep cheese and soft sheep cheese bryndza. The research covers a period of 1995 - 2000. The main attention is paid to a proposal of marketing strategy for soft sheep cheese bryndza with such key features as emphasizing national character of the product, using previous customer's experiences, in-store communication and Internet are. The requirements for common national strategy, state and institutional supports and integrated approach for the purposes of intensifying export activities of Slovak agrobusiness entities are also mentioned.