STRATEGY FOR THE RESTAURANT BUSINESS IN RUSSIA IN TERMS OF SANCTIONS AND IMPORT SUBSTITUTION

This article describes the situation established in August 2014 in Russia. The article considers an example of a famous restaurant «Metropol» (Moscow), taking into account the prevailing situation in Russia. The study of customer attendance, assortment and price policy towards the main products forming the restaurant’s menu was conducted. As a result, recommendations were given, in order to preserve the client base and revise the assortment of dishes.


Issue Date:
2017-09-01-2017-09-01-2017-09-01
Publication Type:
Journal Article
ISSN:
1789-221X
Language:
English
Published in:
APSTRACT: Applied Studies in Agribusiness and Commerce, Volume 11, Number 1-2
Page range:
71-80
JEL Codes:
M21
Note:
DOI: 10.19041/APSTRACT/2017/1-2/9




 Record created 2017-11-30, last modified 2018-01-23

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