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000026535 037__ $$a856-2016-57700
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000026535 041__ $$aen
000026535 245__ $$aANALYSIS OF CONSUMER ATTITUDES TOWARD NEW FRIED FOOD PREPARED FROM COWPEA FLOUR
000026535 260__ $$c1990-06
000026535 269__ $$a1990-06
000026535 300__ $$a8
000026535 336__ $$aJournal Article
000026535 446__ $$aEnglish
000026535 520__ $$aAmerican consumers are exposed to thousands of new food products on supermarket shelves each year.  For new products, such as akara products, it is crucial to determine consumer preferences and buying intentions.  In this study, 346 randomly selected consumers were surveyed to reveal their preference for five akara products prepared from cowpea flour.  Preference data were analyzed through use of a multi-ordered response model.  Model results indicate that socio-demographic factors were weakly linked to explaining consumer preferences while product characteristics were much more important in preference considerations.
000026535 650__ $$aConsumer/Household Economics
000026535 700__ $$aFletcher, Stanley M.
000026535 700__ $$aMcWatters, Kay H.
000026535 700__ $$aResurreccion, Anna V.A.
000026535 773__ $$dJune 1990$$j 21$$k 2$$o82$$q75$$tJournal of Food Distribution Research
000026535 8564_ $$s473301$$uhttp://ageconsearch.umn.edu/record/26535/files/21020075.pdf
000026535 887__ $$ahttp://purl.umn.edu/26535
000026535 909CO $$ooai:ageconsearch.umn.edu:26535$$pGLOBAL_SET
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  Previous issue date: 1990-06
000026535 982__ $$gJournal of Food Distribution Research>Volume 21, Number 2, June 1990
000026535 980__ $$a856