ONLINE PROMOTION AS A SOURCE OF COMPETITIVE ADVANTAGE FOR LOCAL GOVERNMENT UNITS – A CASE STUDY OF THE BUSKO-ZDRÓJ COMMUNE

The aim of the study is the attempt at estimating the level of the local government units’ involvement in a promotional activity through the Internet in the context of gaining a competitive advantage. The analysis is based on the case study of the commune Busko-Zdroj, employing actual data and a questionnaire interview which was conducted with the employees of the local government and the commune Busko-Zdroj. The use of online promotion has been examined against traditional methods of promotion which are in common practise by local government units. In the light of the conducted surveys, a certain diagnosis has emerged. It suggests to implement more extended promotional actions of the commune Busko-Zdroj on the Internet.


Other Titles:
PROMOCJA INTERNETOWA CZYNNIKIEM PRZEWAGI KONKURENCYJNEJ JEDNOSTEK SAMORZĄDU TERYTORIALNEGO (NA PRZYKŁADZIE DOŚWIADCZEŃ W GMINIE BUSKO – ZDRÓJ)
Issue Date:
2014-04
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/265031
ISSN:
2083-3725
Language:
English
Published in:
Economic and Regional Studies (Studia Ekonomiczne i Regionalne), Volume 07, Number 2
Page range:
57-71




 Record created 2017-11-15, last modified 2018-04-02

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