A PROFILE OF THE GENERATION X WINE CONSUMER IN CALIFORNIA

This research shows that the wine market in California is segmented by age. Wine consumption behavior differs between the generation X consumer and those that are not generation X. They purchase different types of wine at different locations. There are different attitudes toward wine between the two groups. Generation X consumers are more concerned with the quality and image attributes of wine.


Issue Date:
2001-03
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26502
Published in:
Journal of Food Distribution Research, Volume 32, Number 1
Page range:
168-172
Total Pages:
5




 Record created 2017-04-01, last modified 2017-08-24

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