THE IMAGE OF THE TOURIST CITY AND ITS MARKETING DIMENSION

The paper presents selected issues the city’s image problems. It was analyzed the image of the tourist city and its marketing dimension. The main emphasis was placed on discussion of concepts such as image, identity and tourist potential of the city. It was noted that the topic has taken interest among researchers involved in the territorial marketing. In literature analysis related to the functioning of the city includes a description of not only the substantive - spatial aspects. Increasingly, it is presented opinions of residents and tourists about the city. The key to success in a competitive market is to take conscious actions to build an attractive image of the city. The literature emphasizes that the main advantage of the tourist city is its attractive image. The attractiveness of the city determines the tourist potential.


Other Titles:
WIZERUNEK MIASTA TURYSTYCZNEGO ORAZ JEGO WYMIAR MARKETINGOWY
Subject(s):
Issue Date:
2012-2012-2012
Publication Type:
Journal Article
ISSN:
2083-3725
Language:
English
Published in:
Economic and Regional Studies (Studia Ekonomiczne i Regionalne), Volume 5, Number 1
Page range:
105-112




 Record created 2017-11-13, last modified 2017-11-13

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