TOURIST INFORMATIONAS A TOOL FOR TOURIST MARKET DEVELOPMENT AND A BASIS FOR TOWN MARKETING

The work is aimed at evaluation of the organization and functioning of information systems for tourism and its role in tourist movement and marketing activities of towns. Theoretical background of creation of the information system for tourists, organization of tourist information and its functioning in Polans, as well as results of empirical studies in three large towns of Poland, were presented in the paper. Ibnformation systems in Warsaw, Gdańsk and Kraków were presented together with an analysis of tourist movement in these towns. Opinions of tourist information consumers were studied and presented.


Other Titles:
INFORMACJA TURYSTYCZNA JAKONARZĘDZIE ROZWOJU RYNKU TURYSTYCZNEGOI PODSTAWA MARKETINGU MIASTA
Issue Date:
2011-2011-2011
Publication Type:
Journal Article
ISSN:
2083-3725
Language:
English
Published in:
Economic and Regional Studies (Studia Ekonomiczne i Regionalne), Volume 4, Number 1
Page range:
69-80




 Record created 2017-11-10, last modified 2017-11-10

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