CITIZENS AS ANRECEIVEROF MARKETING ACTIVITIES OF TERRITORIAL SELV-GOVERNMENT

Evaluation of marketing activity oriented for citizens, implemented by self-government territorial units is a main task of the work. Citizens are an important segment of marketing activity. The promotional campaign was implemented in the commune Zabierzów. Citizens are treated as a side in the process of benefits exchange and a source for gaining by the community the development factors. research results confirmed, that citizens are the most important private clients of community, and theit participation in implementation of development program are very important.


Other Titles:
MIESZKAŃCY JAKOADRESAT DZIAŁAŃ MARKETINGOWYCH WŁADZ SAMORZĄDOWYCH
Issue Date:
2011-2011-2011
Publication Type:
Journal Article
ISSN:
2083-3725
Language:
English
Published in:
Economic and Regional Studies (Studia Ekonomiczne i Regionalne), Volume 4, Number 1
Page range:
55-62




 Record created 2017-11-10, last modified 2017-11-10

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