INNOVATION IN RURAL TOURISM

The purpose of this study is to evaluate the innovation processes taking place in agritourism farming. The evaluation was based on a survey conducted in 2014 in 50 agritourism farms in rural areas of Dolnośląskie voivodeship. These studies focused on innovation as a source of competitive advantage of these facilities. New elements introduced in the last three years to the package of offered services were analyzed. The respondents were asked about the reasons for the introduction of new rural tourism product and the sources of inspiration for these ideas. Studies of analyzed farms show that primarily they introduce innovative products and services. New products and services were very popular among visitors and their introduction has contributed to an increase in the number of clients and income from tourism activities.


Other Titles:
Innowacyjność w turystyce wiejskiej
Issue Date:
Jun 30 2017
Publication Type:
Journal Article
ISSN:
1899-5241
Language:
English
Published in:
Journal of Agribusiness and Rural Development, 2017, Number 44
Note:
DOI: 10.17306/J.JARD.2017.00257




 Record created 2017-10-19, last modified 2017-10-19

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