Is dairy complex a solution to milk safety? A comparison of farmers’ perceived and realized food safety effects

This study explores the major reasons for Chinese small dairy farms to accept the new organization structure, dairy complex (DC), and the discrepancies between the actual effect and farmers’ perceptions. Our results show that the frequency of milk refusal, herd scale and farmers’ age contribute to farmers’ decision in accepting DCs, while sale price and disease prevention do not have significant influence. Independent farmers’ perceived effects and the actual effects of DCs in improving raw milk safety and price are consistent, but there exists misperception of DCs’ effect in disease prevention.


Issue Date:
Feb 13 2017
Publication Type:
Journal Article
ISSN:
1559-2448
Language:
English
Published in:
International Food and Agribusiness Management Review, Volume 20, Issue 4
Page range:
605-613
JEL Codes:
Q12; Q18




 Record created 2017-10-17, last modified 2017-10-17

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