Five years ago a new acronym GLIMPSE was proposed in the International Food and Agribusiness Management Review to summarize the seven barriers faced by agriculture in its quest to feed the world, based on interviews of 25 agribusiness experts. Through an iterative, grounded theory methodology the original research that led to the GLIMPSE framework was validated, deepened and expanded. The new research made minor revisions to the original GLIMPSE, but confirmed it as an effective framework to explain to an interested public how agriculture can tackle the planet’s nutritional requirements if certain constraints are addressed. Specifically, international policy makers, governments, non-governmental organization, charities, industry organizations, integrated food companies and farmers often struggle to explain the complex challenges agribusiness faces, and in this respect the GLIMPSE framework allows all stakeholders to describe the main challenges agriculture faces on its journey to feed almost 10 billion people by 2050.