This study was conducted to explore the household’s willingness to pay (WTP) for soil conservation practices in Gobu Seyo district Oromia National Regional State of Ethiopia. In this study, multi-stage sampling procedure was used to select 3 sample peasant associations (PAs) and 238 specific sample farm households. Data collection was conducted from September to October 2015. The objective were to explore the amount of labour, the household’s (HHs) would be willing to contribute for soil conservation practices and the factors affecting their willingness to contribute the labour. The result pertaining the mean value of WTP for soil conservation practices from sample households were willing to contribute 25.39 man days labor per year. The results obtained through Bivariate Probit to examine factors affecting mean willingness to pay, showed that HHs heads of education level, total income of the household, perception on productivity decline and access to credit were significantly and positively affects while distance to development centers, livestock in tropical live stock unit and initial bid were significantly and negatively affects willingness to pay for soil conservation practices. As policy implications, an effort would be needed to strengthen literacy, increase farmers’ awareness about the importance of conservation practices and credit facilities, increase numbers of extension office to minimize the time of farmers to contact extension workers.