Strategies for Promoting Brand Image of Tianmu Lei Bamboo Shoots Based on Industrial Cluster

With the continuous development of agricultural industry cluster, agricultural regional brand plays a significant role in the sustainable development of the region, and it is urgent to build the agricultural cluster brand. Based on the background of industrial cluster, this paper firstly introduced the brand of Tianmu Lei bamboo shoots. Using the method of questionnaire survey, it made SPSS analysis of the acquired data. From the five factors influencing the brand image, namely, brand awareness, brand value, brand association, product attribute awareness, and brand loyalty, and then came up with strategies for improving the brand image of Tianmu Lei bamboo shoots.


Subject(s):
Issue Date:
May 20 2017
Publication Type:
Journal Article
ISSN:
1943-9903
Language:
English
Published in:
Asian Agricultural Research, Volume 9, Issue 5
Page range:
1-4




 Record created 2017-09-04, last modified 2017-09-04

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