Assessing Marketing Alternatives for Small Farmers in Selected Alabama Black Belt Counties

Market access is an important factor for the success of small farmers. In Alabama rural counties, farmers are in search of alternative market outlets to broaden their sales and make a profit. The purpose of this research was to assess marketing alternatives for small farmers in selected Alabama Black Belt Counties because local markets are essential to the economy and the overall well-being of local communities. Ethnographic field research was used to collect data by interviewing participants in selected rural counties, as well as from the Alabama Farmers Market Authority and USDA National Agricultural Statistics Service. The findings indicate that farmers markets were the most popular of the direct markets in these rural counties. Participants believed that produce at farmers markets was fresh and of high quality. Government programs and resources should be used to promote direct markets, especially farmers markets, in rural minority communities in the South.

Issue Date:
Jun 14 2017
Publication Type:
Journal Article
Record Identifier:
Published in:
Professional Agricultural Workers Journal (PAWJ), Volume 4, Number 2
Page range:

 Record created 2017-08-24, last modified 2018-01-23

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