Can the Craft Beer Industry Tap into Collective Reputation?

Collective reputation arises when consumers interpret the distinctive name of a group of producers as a signal of quality. This article considers whether the craft beer industry can or should tap into the benefits of collective reputation.


Issue Date:
Aug 16 2017
Publication Type:
Journal Article
ISSN:
0886-5558
Language:
English
Published in:
Choices, Volume 32, Issue 3
Page range:
1-6
JEL Codes:
L14; Q13




 Record created 2017-08-16, last modified 2017-09-11

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