International Food Marketing Strategies for Island Economies: A Case of the Eastern Caribbean

Against the background of the islands' major marketing structures, notably intra-island, inter-island, and island-to-mainland, the paper discusses opportunities and constraints underlying food trade in the Eastern Caribbean. The discussion serves to provide a rationale for the existing food trade structures in the Eastern Caribbean. Finally, from the analysis, the paper suggests strategies for enhancing international marketing of food produce from the Eastern Caribbean. The strategies focus on production, pricing, distribution, and promotion of the food produce.


Issue Date:
Oct 21 1984
Publication Type:
Conference Paper/ Presentation
Language:
English
Total Pages:
9




 Record created 2017-08-09, last modified 2017-08-29

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