The impact of emotional intelligence of consumers when purchasing products with nutritional claims

Our study assesses the influence of Emotional Intelligence of purchase decision of food with nutritional claims. We used the CEIS scale to evaluate emotional abilities and we included a latent class model to assess its influenced on the purchase decision of potato chips. We found that in part of the sample purchase decision of food was influenced by their emotional intelligence ability. Our study expands the relationship of EI and food choices of consumers and shows how this relationship is heterogeneous across consumers.


Issue Date:
Aug 28 2017
Publication Type:
Conference Paper/ Presentation
Language:
English
Total Pages:
12




 Record created 2017-08-03, last modified 2017-08-29

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