MANAGEMENT MARKETING INTERFACE: EXTENSION PROGRAMS

The marketing production interface is steeped in economic theory, but the principles integrating marketing and management have only recently been applied to the farm problem by extension economists. Further, past research mostly examined marketing or production problems separately. Complexity of issues and a price stabilizing farm policy nullified the need to examine these relationships and to integrate them into an extension program. In this paper the need for an integrated farm management/marketing (MM) program is examined. In this context, economic theory is briefly reviewed, reasons for the prior separation of MM programming for grain and livestock farmers are discussed, and the current interest in and the components of an integrated MM program are reviewed. A simple prescription for developing an integrated MM program is not provided in this paper. Instead, some of the issues are identified.


Issue Date:
May 07 1985
Publication Type:
Conference Paper/ Presentation
Language:
English
Total Pages:
12
Note:
From the 1985 North Central Region Farm Management Extension Workshop "FARM MANAGEMENT: CHALLENGES AND RESPONSIBILITIES FOR A NEW AGE"




 Record created 2017-07-26, last modified 2017-08-29

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)