The domestic poultry subsector in Nigeria is experiencing a dynamic growth and transformation. In just one decade, the volume of feed used in Nigeria increased by 600% from 300 thousand to 1.8 million tons. Using data from multiple sources, this brief presents some key findings from an initial exploration of this dynamic subsector. We combine data from secondary sources including the United Nations’ Comtrade data, FAO data and earlier empirical studies in Nigeria to information gathered through a rapid reconnaissance of the poultry subsector in the Ibadan area in 2015 and 20161 for our descriptive analysis. This is supported by an empirical analysis using a nationally representative panel dataset on agricultural production and household consumption in Nigeria in 2010 and 2012.