Do Internet-Based Promotion Efforts Work? Evaluating MarketMaker

MarketMaker is one of the most extensive collections of electronic searchable food industry-related data engines in the country with over 17,500 profiles, including over 7,600 agricultural producers. This article summarizes the results of a survey that assesses the impact of MarketMaker on agricultural producers registered on the website. Results indicate that, by participating on MarketMaker, producers' annual sales have increased by about $121. The number of contacts received, new customers gained, and increased annual sales due to participation in the site are positively related to self-registration on the MarketMaker site, time since registration, and monthly time devoted to the website .


Editor(s):
Epperson, James
Escalante, Cesar
Issue Date:
2011-2011-2011
Publication Type:
Journal Article
ISSN:
0738-8950
Language:
English
Published in:
Journal of Agribusiness, Volume 29, Number 1
Page range:
161-180




 Record created 2017-07-19, last modified 2017-08-29

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