Winery Integration Strategies in the Mid-South and Mid-Atlantic States

Winery numbers in the Mid-South and Mid-Atlantic States have increased substantially in recent years. This paper examines the integration and sourcing strategies utilized by these wineries. Contracting is considered, along with a mix of other less formal kinds of interactions between wineries and grape growers. While the standards for interaction within this regional value chain are still forming, there is evidence that winery age and, to a lesser extent, varietal focus influences the extent of outsourcing. An index is constructed to examine factors influencing other, less formal types of relationships within the value chain. Expansion intentions of wineries increase these interactions, as well as have a focus on higher-priced grape varieties.


Editor(s):
Epperson, James
Escalante, Cesar
Issue Date:
2011-2011-2011
Publication Type:
Journal Article
ISSN:
0738-8950
Language:
English
Published in:
Journal of Agribusiness, Volume 29, Number 1
Page range:
85-95




 Record created 2017-07-19, last modified 2017-08-29

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