HOW TO QUOTE A PRICE -- 0.50 EACH OR 2 FOR 1.00?

Price is usually quoted as number of dollars per quantity unit. Some sellers, however, advertise price using "N for price" formats rather than a per-unit format or a "price illusion" format that states a price for a quantity less than the minimum purchase required. This paper reports exploratory experimental research to determine the likely effect of these practices on buying behavior.


Subject(s):
Issue Date:
Jun 01 1990
Publication Type:
Working or Discussion Paper
Language:
English
Total Pages:
18




 Record created 2017-07-12, last modified 2017-08-29

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