The Effect of Nutritional Information on Attitude and Consumption of Butter

This study examines the impact of print advertisements and articles containing nutritional information on consumer attitudes and behavior. It was found that nutritional information in generic print advertisements did not significantly affect attitudes and behavior intentions for butter, but that nutritional information in articles did affect attitudes and intentions.


Issue Date:
Jul 01 1994
Publication Type:
Working or Discussion Paper
Language:
English
Total Pages:
18
Series Statement:
WP 94/11




 Record created 2017-07-08, last modified 2017-08-29

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