Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers

A major concern for international marketers is how products will be received by foreign consumers in other markets. This study uses choice modeling to assess Chinese consumer preferences for pork and evaluate the potential demand for U.S. pork in the cities of Guangzhou and Hong Kong. We find that differences in preferences for domestic versus imported pork can be explained, in part, by consumers’ level of patriotism. Marketing pork with a food safety claim can increase market demand for U.S. products, and accounting for differences in nationalistic attitudes can aid marketing efforts.


Issue Date:
May 01 2017
Publication Type:
Journal Article
ISSN:
1068-5502
Language:
English
Published in:
Journal of Agricultural and Resource Economics, Volume 42, Number 2
Page range:
275-290




 Record created 2017-06-22, last modified 2017-08-29

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