Between 2014 and 2020 there have been substantial rearrangements within the Common Agricultural Policy, which – in harmony with the former reform phases of CAP – has aimed to implement real conceptual and technical changes in the system of direct subsidies and market measures. As a result of this process, the system of subsidies coupled to production could be extended in Hungary, too. This new approach, which was totally different from the previous reform phases, does not restrict, but rather expands the possible amount and areas of implementation. This, in many cases, may result in a number of favourable impacts for the beneficiary sectors. Sectors, which have not received any EU subsidies before, can be supported and the member states have substantial say in forming the conditions according to their needs. In general, it is still a question, what effects can be expected, what actual consequences of the measures can be quantified on the basis of the currently available information. Following these, the main goal of this paper is to characterize the consequences of the coupled support payment by the soy production.