Інновації як джерело формування конкурентних переваг підприємств торгівлі

Competitive edges of an enterprise depend on its ability to inculcate innovations. The types of innovations are determined according to the belonging of the enterprise to a specific industry. They reflect the features of the industry. In the article peculiar properties of trade and their progress trends which determine specific features of innovations are selected. The existent classifications of innovations are studied and expedience of their use the trade enterprises. The systematized classification is complemented the author signs: trade form, degree of market saturation, functional strategy, orientation, character of origin and introduction, subject of the initiative, type of services. The results of researches allow to co-ordinate innovative and other functional strategies, to manage of innovative activity of trade enterprises more effectively.


Other Titles:
Innovations as a source of competitive advantages formation for retailers
Issue Date:
Dec 20 2016
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/256864
ISSN:
2414-584X
Language:
Ukrainian
Published in:
Agricultural and Resource Economics: International Scientific E-Journal, 2, 4
Page range:
52-63
JEL Codes:
Q02; O31; L25




 Record created 2017-05-06, last modified 2018-11-28

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