Konsumpcjonizm i dekonsumpcja jako współczesne trendy rynkowe. Zachowania polskich konsumentów

Marketers are trying t o meet contemporary market trends, such as overconsumption and sustainable consumption, that stand in opposition to each other. The article presents a review of the literature and the results of the research, conducted with the help of a questionnaire, regarding issues of contemporary consumer trends, such as overconsumption and deconsumption. An attempt was made to assess whether the behaviours of Polish consumers are a part of sustainable and responsible consumption trend, which has become increasingly noticeable in many developed market economies. The results of the study indicate that it is impossible to state clearly that Polish consumers do not consume in a sustainable way, although many of their behaviours indicate overconsumption. However, their behaviour in the market in some areas is consistent with the idea of deconsumption


Variant title:
OVERCONSUMPTION AND DECONSUMPTION AS CONTEMPORARY MARKET TRENDS. POLISH CONSUMERS’ BEHAVIOUR
Issue Date:
2015
Publication Type:
Journal Article
DOI and Other Identifiers:
DOI: 10.17306/JARD.2015.44 (Other)
PURL Identifier:
http://purl.umn.edu/253594
Published in:
Journal of Agribusiness and Rural Development, Issue 37
Series Statement:
3(37)




 Record created 2017-04-01, last modified 2017-08-29

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