ESTIMATING COKE AND PEPSI'S PRICE ADVERTISING STRATEGIES

A semi-parametric, information-based estimator is used to estimate strategies in prices and advertising for Coca-Cola and Pepsi-Cola. Separate strategies for each firm are estimated with and without restrictions from game theory. These information/entropy estimators are consistent and efficient. These estimates are used to test theories about the strategies of firms and to see how changes in incomes or factor prices affect these strategies.


Subject(s):
Issue Date:
1999
Publication Type:
Working or Discussion Paper
PURL Identifier:
http://purl.umn.edu/25057
Total Pages:
53
JEL Codes:
C13; C35; C72; L13; L66
Note:
AgEcon Search copy replaced with 1999 version 02/02/06.
Series Statement:
Working Paper 789 Revised




 Record created 2017-04-01, last modified 2017-08-24

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