Increasing Anti-Malaria Bednet Uptake Using Information and Distribution Strategies: Evidence from a Randomized Experiment in Senegal

We evaluate the effects of different marketing and distribution techniques on the purchase of Long-Lasting Insecticide-Treated Nets (LL-ITN). Using a randomized controlled trial in urban Senegal, we look at the impacts of receiving information on malaria-related issues and of different sale treatments. We find that overall information has no significant effect on the demand for LL-ITNs, but has a significant effect on individuals who have never attended school and have poor knowledge of malaria. Receiving an offer to purchase an LL-ITN with a voucher valid for 7 days increases purchases by 23 percentage points, compared to an on-the-spot sale offer.


Issue Date:
Nov 23 2016
Publication Type:
Working or Discussion Paper
PURL Identifier:
http://purl.umn.edu/249787
Total Pages:
32
JEL Codes:
C93; I12; I15
Series Statement:
MITP
69.2016




 Record created 2017-04-01, last modified 2017-08-29

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