PEST Analysis on Dark Tourism Development in China

In domestic and foreign literature about the dark tourism, there are few papers about the dark tourism in China. At present, the study on the dark tourism in China remains at the starting stage. Most studies analyzed development of the dark tourism by SWOT method. No scholar has made analysis on the dark tourism development by PEST (political, economic, social and technological factor) analysis method. China is a large country rich in dark tourism resources. However, the theoretical researches of dark tourism lag behind the practical development. Therefore, it is necessary and urgent to study the development of dark tourism in China. Besides, the dark tourism is a special tourism resource and product, and its researches will further promote prosperity of tourism, push forward social development. Using PEST method, this paper analyzed development of the dark tourism from political, economic, social and technological factors, and it came up with pertinent recommendations.

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Journal Article
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Asian Agricultural Research, Volume 08, Issue 08
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 Record created 2017-04-01, last modified 2018-01-23

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