000246096 001__ 246096
000246096 005__ 20180123005244.0
000246096 037__ $$a1047-2016-85532
000246096 037__ $$a1047-2016-85582
000246096 041__ $$aen_US
000246096 245__ $$aAnalysis of Marketing Strategies in Dairy Processing Industries in Hamedan Province
000246096 260__ $$c2014
000246096 269__ $$a2014
000246096 336__ $$aJournal Article
000246096 520__ $$aAs the conditions in the market and in the world of work
and commerce gets more complicated, this requires correction,
improvement and also updating marketing attitude
among manufacturers and marketers. It is an urgent requirement
to choose and determine strategies in order to achieve the objectives.
Strategy means the comprehensive and main plan in
manufacturing unit revealing the way it achieves the goals.
On the other hand, as processing inducts toward market, the
rate of wastage (losses) reduces. This Study concerns processing
industries and finding suitable important strategies. Toward
this end, present study seeks to investigate the market and the
strategies of marketing in processing industries. The society
under study in this investigation consists of producers, retailers
and the consumers of dairy processing industries in Hamedan
province. The data required for this study are connected using
three groups of questionnaire. Mreover, factor analysis and
structural equation modelling have been used as the statistical
method of the investigation. The output of Lisrel and Amos
softwares are used to study the variables. The common marketing
strategies are defined in results section and each one is compared
with prefent conditions of dairy processing industry market in
Hamedan province, and acceptable and unacceptable marketing
strategies are assigned separately. In the end, several recommandations
are presented for using strategies and conducting
future investigations
000246096 542__ $$fLicense granted by Greta Thormodson (thorm018@umn.edu) on 2016-10-13T15:09:36Z (GMT):

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000246096 650__ $$aLivestock Production/Industries
000246096 650__ $$aMarketing
000246096 6531_ $$aMarketing Strategies
000246096 6531_ $$aProcessing
000246096 6531_ $$aMarket
000246096 6531_ $$aFactor Analysis
000246096 700__ $$aEftekhari, Atena
000246096 700__ $$aBorimnejad, Vali
000246096 773__ $$dSeptember 2014$$jVolume 04$$kNumber 3$$o191$$q183$$tInternational Journal of Agricultural Management and Development (IJAMAD)
000246096 8564_ $$s105981$$uhttp://ageconsearch.umn.edu/record/246096/files/IJAMAD%20V4%20N3%20A2.pdf
000246096 887__ $$ahttp://purl.umn.edu/246096
000246096 909CO $$ooai:ageconsearch.umn.edu:246096$$pGLOBAL_SET
000246096 912__ $$nSubmitted by Greta Thormodson (thorm018@umn.edu) on 2016-10-13T15:10:59Z
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  Previous issue date: 2014
000246096 982__ $$gInternational Journal of Agricultural Management and Development (IJAMAD)>Volume 04, Number 3, September 2014
000246096 980__ $$a1047