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Abstract
Based on new social approach to marketing between Green and
Philanthropic marketing, a new concept of marketing in Agro-Business is
developing.
Its development is influenced by difficulty to find new sources of competent
advantages of the companies as well as the requests derived from the society for
protection and better care of the consumer since the rate of his mortality has rised
due to bad food and fatiness.
Supporters of this concept create and try to satisfy all the necesities of health
consumer by offering a health and safe products and good service. Therefore they
take into consideration the quality of living conditions within social community,
protecting natural envirenments at the same time.
New concept of marketing in agro-business is the marketing of safe and
health food which will intesify the involvement of SCG companies into integrating
processes.