NEW CONCEPT OF MARKETING IN THE AGRO-BUSINESS

Based on new social approach to marketing between Green and Philanthropic marketing, a new concept of marketing in Agro-Business is developing. Its development is influenced by difficulty to find new sources of competent advantages of the companies as well as the requests derived from the society for protection and better care of the consumer since the rate of his mortality has rised due to bad food and fatiness. Supporters of this concept create and try to satisfy all the necesities of health consumer by offering a health and safe products and good service. Therefore they take into consideration the quality of living conditions within social community, protecting natural envirenments at the same time. New concept of marketing in agro-business is the marketing of safe and health food which will intesify the involvement of SCG companies into integrating processes.


Issue Date:
2006
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/245793
PURL Identifier:
http://purl.umn.edu/245793
Published in:
Economics of Agriculture, Volume 53
Page range:
543-560




 Record created 2017-04-01, last modified 2018-01-23

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