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Abstract
Developmental behavior of a company means searching for concepts and instruments
which harmonize goals and possibilities of the company with challenges and
threats from surrounding. Developmental goals represents anticipated effects, conditions
or situations which company wants to achieve. Developmental policy gathers
a certain group of rules, criteria or principles that the company will do in
making decisions about growth and development. In order to achieve developmental
goals a direction and method of the company’s action must be set up. Management
of growth and development of the company means setting up a strategy as a
way of putting developmental policy into reality.