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Abstract
Competition in the world food market is constantly increasing during this
century. It is present in all the fields and primarily in the field of innovations in
food supply, shorter periods of development and creation of new values, shorter
product life cycles, aggressive competition on price, quality and production
differentiation. One thing competitors particularly insist on is finding new and
better ways to respond to higher and higher demands of consumers of agricultural
products and foodstuffs. Thus, initiative and quick response to the changes of
performances of the world market are of key importance for development of
domestic agroindustrial sector. Food safety is becoming a strategic aim of the
countries all over the world. This is why the production of safe food has become
one of the developing priorities in many countries. There are numerous factors that
imperil food safety and production. Increase in international food trade contributes
to satisfaction of various economic and social needs. On the other hand, it can
cause rapid spread of infections and diseases all over the world, which is why
everyone, including food producers, growers, processors, distributors and
consumers are bound to reach standards of food quality and safety. The priority in
this process is defining a strategy when it comes to food, determining priorities in
meeting quality, safety and sufficiency demands, and an opportunity to find these
foodstuffs in the world market.