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Abstract
Tourism has become the leading economic sector of many countries. This is
witnessed by the country's revenues realized, as well as many other indicators. In
the nineties of the twentieth century, the emphasis in the tourist development was
placed on tourism of specific interests, as opposed to the hitherto dominant mass
tourism. Noticeable is the increased demand for new forms of tourism additional
offers that contemporary (urban) tourists harder, and who can offer a large part in
rural areas. Development of rural tourism has given good results in Western
European countries. Bearing this in mind, today there are a large number of
economically less developed countries that have lost the race in industrial
development with a highly developed countries, and that their chance see in
development of rural tourism. Such a position are based on the ecological
preservation of the rural areas, anthropogenic rich rural heritage, and the degree of
industrialization which is in lags behind from the developed countries of Western
Europe and America.
In paper work was conducted defining rural tourism and identified factors
which have influence to the strengthening of the competitiveness of some rural
tourist destination with special emphasis on ecology and sustainable development.