REGIONALITY BEYOND QUALITY: COMPENSATION OF INFERIOR TASTE FOR STRAWBERRIES

In order to gain a better understanding of the preferences for regional food products in Germany, our study analyzes consumers’ WTP for unlabeled versus regionality labeled strawberries under consideration of taste perception effects.Our results indicate that stated regional origin does not influence the taste perception for strawberries but that it may influence consumers’ WTP. Thus, we conclude that consumer preferences for regional food products presumably are not only related to quality perceptions but in addition influenced by other aspects such as superior affective or moral valuation of a regional origin.


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Issue Date:
2016
Publication Type:
Conference Paper/ Presentation
Record Identifier:
http://ageconsearch.umn.edu/record/244872
PURL Identifier:
http://purl.umn.edu/244872




 Record created 2017-04-01, last modified 2018-01-23

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