Private vs. Collective Wine Reputation

Using a hedonic pricing model, this paper investigates the pricing implications of two broadly defined wine reputation strategies: private and collective. While the former consists of an individual quality differentiation strategy relying on an individual wine producer's own reputation, the latter mainly relies on the reputation of a group of wineries belonging to a particular geographic denomination. To this aim, wine purchases made by a nationally representative panel of Italian households were analyzed. Estimates based on quantile regression reveal that the effects of the two reputation strategies (private and collective) have a different weight according to the price segment of the wines in question. While private reputation plays a major role in both low and high priced wines, collective reputation in terms of geographical designations seems especially important for high priced wines.


Editor(s):
IFAMR, IFAMA
Issue Date:
Aug 15 2016
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN #: 1559-2448) (Other)
Record Identifier:
http://ageconsearch.umn.edu/record/244704
PURL Identifier:
http://purl.umn.edu/244704
Published in:
International Food and Agribusiness Management Review, Volume 19, Issue 3
Page range:
191-210
Total Pages:
20
JEL Codes:
D12; C21
Note:
The IFAMR is published quarterly my IFAMA. For more information visit: www.ifama.org.
Series Statement:
Volume 19
Issue 3




 Record created 2017-04-01, last modified 2018-01-23

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)