Quality Seals in the Food Sector: Consumers Information Needs and Sources

This study analyzes consumers’ information needs concerning quality seals in the food sector. A survey was conducted taking one of the most well-known quality labels for food products in Austria (the AMA Quality Seal). Apparently, there is a lack of consumer-oriented information. Up to now, the type of information con-sumers of AMA sealed products demand is more or less unknown. Therefore, the objectives of this study were (1) to identify consumers actual use of information and (2) their information needs about the AMA Quality Seal in order to provide needs-based consumer information.


Editor(s):
Schiefer, Gerhard
Rickert, Ursula
Issue Date:
2016-05
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
ISSN 2194-511X (Other)
PURL Identifier:
http://purl.umn.edu/244521
Page range:
324-334
Total Pages:
11




 Record created 2017-04-01, last modified 2017-08-29

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