Research on the Brand Construction of Agritourism Enterprise in Chongqing

Agritourism is a modern agricultural model, which is combination of agriculture and rural tourism. Its goal is to carry on the culture of farming and achieve economic efficiency. To achieve this goal, brand building is very important. However, most companies have the same goods and services in the development process. Managers lack brand awareness, and enterprises lack core competitiveness. To solve these problems, the agritourism enterprises must change their management concepts, establish brand awareness, improve quality of service, increase the cultural connotation of products and services, and strengthen marketing efforts to achieve the overall improvement of modern agricultural brand.


Subject(s):
Issue Date:
2016-05
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/243163
PURL Identifier:
http://purl.umn.edu/243163
Published in:
Asian Agricultural Research, Volume 08, Issue 05
Page range:
50-53
Total Pages:
4




 Record created 2017-04-01, last modified 2018-01-23

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