This article attempts to look into some of the links between modernity and tradition, the link to place and globalisation, using several "protected origin products" as the basis of the investigation. It is argued that the concept of protecting products, despite its ancient tradition, is a thoroughly modern occurrence with its emphasis on the local and the collective. Can consumption theory help provide part of the explanation for the (re)emergence of regional speciality foods in the UK ? The research naturally crosses boundaries between traditional disciplines and this work draws on a wide range of literature, especially that of post-modern theories of consumption. Consumption has become a major focus of research in the social sciences and humanities. It is increasingly perceived as central to understanding the historical development of modern industrial society and the social and cultural structure of postmodern societies. Focus on the supply chain brings to the debate a more holistic approach. Secondary information about the products under investigation, interviews with those in the supply chain and results from focus groups will be used to investigate the identified tensions. A final section will involve a discussion of PDO/PGI in its historical and current context in the UK, with a brief introduction to intellectual property Jaw which questions the importance of Regulation 2081/92 in the UK, in comparison to many southern European countries. The authors believe that, although abstract, a link can be conceived between theory and practice, and that UK consumers, along with many producers, intermediaries, retailers and institutions, may understand the protection at a deeper level than previously thought. The Regulation was met with much scepticism, and many remain ambivalent, but it is shown that those in the supply chain have positive hopes for the future.