Determinants of the perception of quality for a typical production: the case of Buffalo Mozzarella Campana cheese

Consumers attach value to place of origin when purchase food. Although effects of a geographical indication have been found, it is necessary a deeper analysis to clarify how determinants of the image of a geographical area influence the perception and the preference of products. The purpose of this study is to identify what are the factors influencing the choice and the evaluation by consumers of a typical products made in Campania : the Buffalo Mozzarella Cheese, and their importance on the buying decision. The knowledge of these factors by food producers can represent a useful tool for the development of marketing strategies and for seeking competitive advantage.


Editor(s):
Sylvander, Bertil
Barjolle, Dominique
Arfini, Filippo
Issue Date:
1999-10
Publication Type:
Book/ Chapter
PURL Identifier:
http://purl.umn.edu/241744
Page range:
411-416
Total Pages:
6




 Record created 2017-04-01, last modified 2017-08-29

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)