PARTNERSHIP OF TRADE AND MANUFACTURERS IN THE DEVELOPMENT OF TRADEMARKS

Trademarks are increasingly gaining in importance in modern business conditions, as evidenced by an increased market share of products with the trademark in some countries. Development of trademarks requires cooperation between manufacturers and trade. The research subject of this paper focuses on trademarks, as a result of a partnership between trade and manufacturers. The starting hypothesis in this paper is that the development of a trademark has its advantages both for manufacturers and for the trade. This hypothesis will be tested on the basis of available theoretical and empirical data on the development of trademarks, through a partnership between trade and manufacturers.


Issue Date:
Dec 31 2015
Publication Type:
Journal Article
DOI and Other Identifiers:
Ekonomika Vol 61 Issue 4 pp 35-46 2015 (Other)
PURL Identifier:
http://purl.umn.edu/241030
Published in:
Ekonomika, Journal for Economic Theory and Practice and Social Issues, Volume 61, Issue 4
Page range:
35-46
Total Pages:
12
JEL Codes:
M21; M31




 Record created 2017-04-01, last modified 2017-08-29

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