Health Consciousness and Consumer Preferences for Holiday Turkey Attributes

An online survey of 620 respondents was utilized to elicit consumer preferences for six holiday turkey attributes (price, weight, antibiotic free, local, pasture access, and brand) related to aspects of food purchasing, including healthfulness, food safety, and treatment of animals. To explore possible relationships in consumer perceptions of holiday turkey attributes and lifestyle factors, respondents were asked about their health consciousness. Those who indicated they would consume turkey for one or more holiday meal were generally rated more health conscious. Price was the most important attribute and the preference share for price was negatively correlated with health consciousness.


Issue Date:
2016-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/240769
Published in:
Journal of Food Distribution Research, Volume 47, Number 2
Page range:
83-97
Total Pages:
15




 Record created 2017-04-01, last modified 2017-08-29

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