000240766 001__ 240766
000240766 005__ 20180123004614.0
000240766 037__ $$a856-2016-58222
000240766 037__ $$a856-2016-59167
000240766 041__ $$aen_US
000240766 245__ $$aDoes E-Commerce Help Farmers’ Markets? Measuring the Impact of MarketMaker
000240766 260__ $$c2016-07
000240766 269__ $$a2016-07
000240766 270__ $$moimassa@vt.edu$$pIsengildina-Massa,   Olga
000240766 300__ $$a18
000240766 336__ $$aJournal Article
000240766 520__ $$aMarketMaker is one of the most extensive collections of electronic searchable food industry related data engines in the country with over 17,500 profiles of food related enterprises, including more than 7,600 agricultural producers and 1,295 farmers markets. This study examined the impact of MarketMaker on participating farmers’ markets. Our findings indicate that about half of the farmers markets have experienced benefits from their participation in the form of new contacts, new customers and vendors, and increase in sales. Through the analysis of factors that affect the increase in farmers’ markets sales due to MarketMaker we identified that the components needed for the more successful use of MarketMaker include an established MarketMaker program, an established farmers’ market and an active user-manager.
000240766 542__ $$fLicense granted by Linda Eells (lle@umn.edu) on 2016-07-05T19:03:58Z (GMT):

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000240766 650__ $$aFood Consumption/Nutrition/Food Safety
000240766 650__ $$aMarketing
000240766 6531_ $$ae-commerce
000240766 6531_ $$adirect marketing
000240766 6531_ $$asupply chain
000240766 6531_ $$aeffectiveness
000240766 6531_ $$aeconomic impact
000240766 6531_ $$anonparametric methods
000240766 700__ $$aZapata, Samuel D.
000240766 700__ $$aIsengildina-Massa, Olga
000240766 700__ $$aCarpio, Carlos E.
000240766 700__ $$aLamie, R. David
000240766 773__ $$dJuly 2016$$jVolume 47$$kNumber 2$$o18$$q1$$tJournal of Food Distribution Research
000240766 8564_ $$s325320$$uhttp://ageconsearch.umn.edu/record/240766/files/1_Massa.pdf
000240766 887__ $$ahttp://purl.umn.edu/240766
000240766 909CO $$ooai:ageconsearch.umn.edu:240766$$pGLOBAL_SET
000240766 912__ $$nSubmitted by Linda Eells (lle@umn.edu) on 2016-07-05T19:07:29Z
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  Previous issue date: 2016-07
000240766 982__ $$gJournal of Food Distribution Research>Volume 47, Number 2, July 2016
000240766 980__ $$a856