Frontier and Evolution of Marketing Discipline Based on Scientific Metrological Analysis of Top 4 Marketing Periodicals in 2009-2013

Using scientific metrological method, this paper analyzed all literature published by top 4 marketing periodicals (JCR, JM, JMR, and MS) in 2009-2013. It is intended to find out hot issues and frontier topics of current marketing research through cluster analysis of key words, get to know cooperation and exchange of organizations through analysis of organization cooperative network, explore new topics of marketing researches with the aid of analysis of abrupt change words, and explore evolution path and development rules of marketing researches through co-citation network analysis.


Subject(s):
Issue Date:
2015-12
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/240729
PURL Identifier:
http://purl.umn.edu/240729
Published in:
Volume 07, Issue 12
Asian Agricultural Research
Page range:
16-22
Total Pages:
7




 Record created 2017-04-01, last modified 2018-01-23

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