Changes in costs associated with each level in the fresh and processed citrus marketing channel are examined. The results indicate that nearly 61 percent of the retail ~ood dollar spent on fresh grapefruit is associated with activities that occur after the fruit leaves fresh fruit packinghouses. For frozen concentrated orange juice and canned single-strength grapefruit juice the F.O.B.-retail margin was estimated to be 27 and. 26 percent, respectively, of the consumers' expenditures.