American agriculture and the rural communities that principally rely on that industry have undergone a major shift in recent decades. This shift in rural economies across the U.S. has motivated some farms and ranches to diversify their agricultural business so over the past decade, agritourism has grown over 60% in the U.S. A common approach to examine the economics of tourism related to natural resources has been travel cost model, and this study advances the literature by accounting for the potential bias from multi-destination trips, potential differences arising from the type of agritourism activity and overall trip characteristics, and general preferences of the agritourists. Preliminary results from a truncated negative binomial model imply that the demand for agritourism may differ significantly depending on the agritourism zone as well as on the type of agritourism activity.